e2e was formed as a result of our clients wanting to evolve through the power of technology and aligning their business processes.
With 60+ years of business management, leadership, and technology systems experience, there is virtually no business problem that phases the e2e team.
Our mission is to support New Zealand businesses to be the most efficient, productive businesses they can be. Well implemented technology with sound processes should be at the heart of every business
The e2e Team
The e2e team has over 60 years of software implementation experience in New Zealand, the knowledge to find the right product for your business, and the experience to implement it successfully.
Dave Barron
| Lead Consultant, Owner
Dave, a farm-raised entrepreneur, brings a unique blend of technology, management, and governance expertise, from corporate, local government, and SME backgrounds. He excels at bridging business and ICT strategies, driving growth and advancement. As owner and Lead Consultant at e2e, Dave is passionate about harnessing the power of software and optimising processes for efficiency, profitability, and positive outcomes, and developing and empowering people. He is also founder and director of Nectar Group Limited, a successful Christchurch technology consultancy.
Outside of work, Dave enjoys fishing, hunting, DIY projects, and time with his family.
Stefanie Wah
| Operations Manager
Stefanie is the driving force behind e2e’s operations and marketing. With experience across New Zealand, Canada, and Germany, she brings a global perspective and a wealth of expertise in operations, administration, finance, and marketing. Stefanie keeps the business running seamlessly while leading creative initiatives that share e2e’s story and highlight the team’s work. Organised, positive, and proactive, Stefanie provides the structure and energy that keep the team supported and the business moving forward.
Outside of work, she enjoys reading, gardening, spending time with family, and the occasional fishing trip.
George Tyler
| Senior Consultant
George, a seasoned software implementation expert, partners with businesses to identify and implement fit-for-purpose software, providing support, training, and onboarding to maximise their investment. With a diverse background in IT and business, George has helped many enterprises and SMEs drive process improvements and deliver tangible benefits. His meticulous approach ensures streamlined processes and efficient operations. As a trusted advisor, George tailors solutions to business needs, elevating operations and driving success through cutting-edge software solutions.
Outside of work, George enjoys gym, race cars, snowboarding, and DIY projects.
Rob Laidlaw
| Business Systems Consultant
Rob partners with organisations to turn business challenges into practical, fit-for-purpose technology solutions. With over a decade of experience as a business systems consultant and broader expertise across enterprise implementations, he brings strong capability in analysis, solution design, system configuration, and process improvement.
Working closely with stakeholders, Rob maps processes, clarifies requirements, and guides implementation through to successful delivery. His focus is ensuring business systems drive real operational efficiency, deliver meaningful reporting, and support informed decision-making.
Having travelled extensively and worked in London and Amsterdam, Rob combines global experience with a pragmatic, grounded approach. Outside of work, he channels his energy into kiteboarding, trail running, skiing, DJing, and starting his mornings with meditation and an ocean dip.
Racheal O’Brien
| Consultant - Simpro & Accredo
Racheal brings a wealth of experience in HR, recruitment, onboarding, accounts and business operations, backed by a recent Bachelor of Commerce and a strong background in strategic problem-solving and process optimisation. She is passionate about helping businesses improve efficiency and get the most out of their technology, ensuring practical and meaningful outcomes.
Having worked across various industries, Racheal understands the challenges businesses face and is committed to providing results-driven support. She enjoys working with clients to enhance their processes and achieve their goals.
Outside of work, Racheal enjoys photography, painting, DIY projects, and music.
Murray Trounson
| Senior Consultant - Accredo
Murray is a trained accountant with a wealth of experience in IT systems and business software. For more than 20 years, he has supported South Island clients with Accredo Software, helping organisations maximise the value of their systems and improve financial visibility across their operations.
Combining strong financial acumen with deep technical expertise, Murray understands both the numbers behind the business and the systems that support them. He works closely with clients to troubleshoot complex issues, refine processes, and design practical solutions that enhance efficiency and reporting.
Murray has a knack for developing effective, creative solutions to customer challenges and is known for his steady, knowledgeable approach and long-standing client relationships.
Neil Heathcote
| Consultant - Simpro
Neil is a systems thinker with a diverse background spanning live events, operations, technical sales, management, IT, and enterprise software. Beginning his career as a touring sound engineer, he developed a strong foundation in building tidy, reliable systems — both on stage and behind the scenes. That hands-on experience evolved into a passion for streamlining business operations through the smart use of technology.
Neil works closely with service and trades businesses to align people, processes, and platforms. Whether delivering new implementations or refining existing systems, he focuses on reducing friction, eliminating waste, and improving the flow of information across organisations. From custom forms to full Simpro build migrations, Neil thrives at the intersection of people and systems.
Based in Central Otago, Neil lives with his wife and is enthusiastically (and unsuccessfully) attempting semi-retirement.
Sara Airoldi
| Business Development Specialist
Sara brings strong expertise in cold outreach, sales strategy, and strategic partnerships. She works closely with the team to identify new opportunities, build meaningful connections, and support sustainable business growth for e2e and the clients we serve.
With a proactive and relationship-focused approach, Sara is passionate about opening conversations that lead to long-term partnerships. She enjoys connecting with business owners and leaders, understanding their challenges, and helping them explore how the right technology and processes can support their goals.
Outside of work, Sara enjoys spending time with her son and making space for the activities that keep her inspired and energised.